Sales statistics including Key Performance Indicators (KPI) regularly inform decision making in your company. Statistics provide information to assist in making the most beneficial decisions, but someone has to decide what indicators should be used, why they matter, and the level of importance they should be given.
Performance indicators such as sales per hour, sales per square foot, and customer capture rate are used to build meaningful sales reports. Performance can be measured in many ways, but to be considered a KPI, the measurement must define something of value to the organization, and be useful in informing decision making.
This course provides examples of KPIs that provide meaningful information, and strategies for identifying the performance indicators that will build an effective sales report to inform decisions in your organization.